PDA:POV
  • Home
  • About
  • Work
    • Marketing/Advertising
    • Performance
    • Murray the K Archives
  • Contact
  • BLOG

LOSS LEADERS

9/28/2025

0 Comments

 
Years before it was poached by another company — after the home security client I developed it for was acquired — the tagline “What have you got to lose?” always was more than a double entendre. Today, it’s even more meaningful. The economy, international alliances, educational standards, and the US government itself are all at risk.
Picture
Put the situation in business terms. If your products/services are confronted by a disruptive startup that’s providing a new technology, do you a) ignore it, b) intensify the marketing and promotion of your own legacy offerings, c) buy the upstart off the market, d) develop a competing product/service, or e) analyze your weakest areas and fix them? Those are all strategic considerations that can change (or eliminate) your company’s future.

Past imperfect
Consider Kodak. It literally ruled the world of photographic and motion picture film. It even had a track record of creating well-regarded cameras. Yet when single lens reflex cameras with interchangeable lenses from Pentax and Nikon attracted photographers’ attention with relatively affordable cameras, Kodak abandoned its 35mm and large format camera business, focused on making 35mm film for those single lens reflex cameras, and introduced a nearly endless succession of cheap cameras that used drop-in film cartridges. 

Studio photographers were still using larger format cameras and, primarily, Kodak film, as were the vast majority of feature film producers (though Kodak let itself be outbid by Fujifilm as the “official” film on the 1984 Olympics), but Kodak began to lose focus. 

A distorted lens
It had developed a digital camera, but didn’t understand the concept of sacrificing tradition in favor of something new. Rather than create decent digital cameras (and the digital camera cards that replaced film), its strategic vision grew fuzzy.

It introduced printers, hoping that ink would be the new film (or safety razor), but it didn’t seem to grasp the idea that razors from blade manufacturers, printers from ink makers, and cameras from film companies are worth selling at the lowest possible price… because the real revenue will come from the sales of blades, ink, and film.

Brand promises
This is an object lesson for America. We have been, for more than a century, a beacon of hope, the promise of prosperity, and the defender of freedom around the world. Those were our products and our brand. Yet, slowly, we’ve let Washington abandon those ideals. 

Reagan denigrated education, proposing the elimination of the just-created Department of Education. Newt Gingrich was the ringleader of a take-no-prisoners, make-no-compromises effort that made it far more difficult to pass beneficial legislation. The whole Tea Party movement (whose name reflected an act aimed at overturning imperial law whose drafting involved no American colonists’ participation) was designed to shut out alternative points of view and prevent negotiation. Mitch McConnell was forthright in declaring that his sole purpose was to prevent the passage of any Democrat-supported legislation and ensure that Barack Obama was a one-term president.

Where we came from
None of that was emblematic of the country that provided the men and materiel to defeat the Kaiser in World War I; rallied to survive the Depression; worked in unison to overwhelm the Axis of Germnay, Italy, and Japan in World War II; rebuilt the country’s business and consumer sectors in the post-war world; provided funds for reconstruction in Europe and Japan that turned adversaries into allies; overturned decades of civil and voting rights inequities; pressured a corrupt and vindicative president to resign; used protest to end an unwinnable war; and actually advanced sufficiently to have a Federal budget surplus.

All of that is in jeopardy. 

Stability, ineptitude, and freedom
No successful business ignores changes that threaten to eliminate the economic reliability and social stability that corporations need to survive and grow. Yet businesses can easily remove employees and executives who lack the aptitude to benefit the company. Our system of government hinders that.

A kakistocracy like the one we have — government run by the least qualified and/or most corrupt — can endure only when the electorate trades liberty for safety. The safety that protects the 75” TVs, Barcaloungers, fast food, dual SUVs, and free home delivery of everything from chili to chainsaws. 

When convenience is preferred in the face of Constitutional malfeasance, when it’s easier to do nothing than take action , when it’s simpler to listen to others than to analyze facts for yourself, and when officials work against stakeholders’ best interests to prevent acts of retribution against themselves, the results are sure to be disastrous… whether you’re a company or a country.

So… what have you got to lose?
0 Comments

cracker over a barrel

9/10/2025

0 Comments

 
Picture
To me, Cracker Barrel is a brand of cheese from Kraft, and it predates the Cracker Barrel restaurant chain by more than a decade. It was my favorite cheese when I was growing up. 

The current packaging has changed, but no one raised a ruckus when it did. That’s probably because it had no pseudo-neo-mock-quasi-cultural associations. 


Fee fie faux
The restaurant chain emerged as Southern society was in the midst of change following the Brown vs Board of Education decision, the freedom marches of the late ’50s/early ’60, the Civil Rights Act of 1965, and the attempt to glorify southern tastes with shows like “Hee Haw.” Yet the image of a guy sitting in a general store next to a cracker barrel was, even when the restaurant chain began in 1966, a relic of a past that Southerners, particularly white Southerners, clung to.

Essence over imagery
Contrast it with the Vermont Country Store. It was expanded by Vrest Orton, whom I met, who was successful enough (and possibly tone deaf enough) to buy and drive around in a Bentley in the very rural environment of Weston, VT. Yet Orton was insightful enough to recognize that his business wasn’t going to grow significantly in New England, and Yankee taciturnity is an acquired taste. It could, however, leverage mail order to increase its revenues without losing its Yankee feel and use that connection with patrons to drive store traffic when those people visited Vermont during “leaf season.” 

Orton seemed to recognize that it wasn’t the store, per se, that people gravitated toward (his sons have, at this point, made it more tourist attraction than retail store, having moved most of those sales into a much larger building in Rockingham). It was the type of product, many of them considered out-of-production, that it has trafficked in. That was and still seems to be its primary identity.

Form vs substance
So when the restaurant chain eliminated the white guy and the barrel, it seems to have struck a MAGAnized nerve among the folks who long for the days of steamboats and Dixie. Kinda like the good ol’ boys who haul out the Confederate flag when they’re feeling too conspicuous in sheets.

The change in the Cracker Barrel logo is, otherwise, unremarkable. It’s nowhere near as drastic a change as the furor would suggest. It’s a mere simplification; one that might broaden the appeal to more patrons.

The reality of evolution… in branding
While the restaurants themselves have the same look and feel from coast to coast, they’re less distinctive than the average McDonald’s. They maintain the faux feel of a general store porch with the chairs arrayed out front under a portico, but they’re not, unlike the Vermont Country Store, an actual, one-of-a-kind, un-reproduced country store. 

Compared to a company like IBM, whose logo has undergone evolutionary changes over decades .

Picture
The Cracker Barrel change is only significant because of the cultural associations it has, and those associations aren’t necessarily admirable. It’s why Sambo’s and Song of the South have been relegated to the shadows of fading memories.

A matter of marketing
In an age when people feel there’s a new right, the right to be offended, any sense of umbrage seems to be fair game, especially when it comes from the very top of the political food chain. If the restaurant’s marketers had been smarter, they’d have tested the new design more thoroughly, developed more options. Maybe even something like this:
Picture
And they’d have known, before rolling out anything, whether it would raise hackles, be mistaken for the cousin of Cracker Jack, or whether it “comes out like a ribbon lies flat on the brush.”
0 Comments

Crossed out: a businessperson's perspective on another's

9/10/2025

0 Comments

 
Picture
​Peter Thiel lecturing on the antichrist (and suggesting Greta Thunberg as a prototype) is like Machiavelli expounding on democracy.

Thiel, like his PayPal colleague Elon Musk, uses wealth and the high profile it brings to commandeer public attention and espouse a world view that demonizes altruism and repositions the detrimental actions of the rich as beneficial and, in Thiel’s case, somehow Christian. He is himself a good candidate for antichrist.

The new goodness of bad
It is, in New Testament terms, incompatible to equate Donald Trump, as Thiel seems to do, with anything Christ-like. The current President lacks understanding, compassion, charity, forgiveness, gratitude, and morality… unless it’s toward sycophants who, despite his violations of nearly all of the Ten Commandments, praise him as the Second Coming. Yet Thiel supports him, and Thiel’s conservatism mirrors those same self-serving attitudes. 

The Bible itself is a cesspit of contradictions. If it were clear on every point, there wouldn’t be more than a thousand denominations of Christianity, each claiming to be the true interpreter of the Testaments. To selectively choose an interpretation that supports one claim — while ignoring other parts of the Bible that contradict that explanation — is disingenuous. 

The write way
The accounts of the creation vary depending on whether they were written by Aaronids or Levites. The gospels of the New Testament, none of which was written less than 100 years after the crucifixion, have their own unique stories and viewpoints on the events they have in common. Each one emphasizes a particular viewpoint. Each can be used to support assertions that contradict someone else’s. 

Scholars, rabbis, ministers, and priests will never agree on a single meaning for anything in the Bible. It’s human nature to claim evidence, real or imaginary, that supports your own point-of-view. Just as iis now happening with the United States Constitution.

Lost in mutation
Unlike “the good book” (about which Oscar Wilde said, “When I think of all the harm that book has done, I despair of ever writing anything to equal it”), the Constitution used to be considered straightforward and clear in its meaning. Not now. The separation of powers has become undetectable: the Supreme Court has assigned powers to the Executive branch that are not mentioned or implied anywhere in the document, and Congress has allowed its control over financial matters and treaties and international alliances to be usurped.

The Bible and the Constitution have both been appropriated as totems. Donald Trump has used them both: holding up the Bible in front of a church during Black Lives Matter protests in Washington, and displaying his signature-stained executive orders that, one by one, represent claims of Constitutional power that he does not legitimately possess. He qualifies as both antichrist and antipresident, yet his supporters, most of whom want to see a Christian nationalist nation, are happy to ignore both the founding fathers and the father, son, and holy spirit to seize power on earth and, like Crusaders, annihilate the infidels. 

Rallying the dupes
Thiel’s lectures are sold out. Republicans in Congress understand that, having sold out themselves. “It could probably be shown by facts and figures that there is no native American criminal class,” Mark Twain wrote, “except Congress.” Combine that with Blaise Pascal’s assertion that “Men never do evil so completely and cheerfully as when they do it from religious conviction,” and you have a modern profile of wolves in sheep’s clothing preying on their flocks and their constituents.

Businesses in this country have been boycotted over their support for people their customers don’t like (Target for its DEI initiatives and gay-friendly product displays; Bud Light for featuring a transgender celebrity; Tesla for the anti-personnel mine that is Elon Musk; advertisers’ boycott of Fox News because of Tucker Carlson’s toxicity; South African products during apartheid). Yet American corporations have folded like empty wallets when threatened with financial penalties and operational restrictions by an administration that has no official power to impose them.

Profit over piety, safety over spine, partyotism over patriotism, feudalism over freedom: the drumbeat of defeat against the creep of dictatorship and the unholy veneration of an antichrist.

0 Comments
    Picture

    peter's proposition

    Make things irresistible and create the desire to want them... a lot.

    Learn more at TheArtfulCodger website
    ​

    Archives

    September 2025
    August 2025
    November 2024
    June 2024
    January 2024
    December 2023
    September 2023
    March 2023
    June 2022
    October 2021
    September 2021
    August 2021
    May 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    March 2017

    Categories

    All
    AI
    Blue Collar Jobs
    Cost Of Labor
    Human Obsolescence
    Income Inequality
    Offshoring
    Robotics
    White Collar Employment

    RSS Feed

Home

About

Work

CONTACT

BLOG

Copyright © 2023 Peter Altschuler. All rights reserved.